Thank you for your Scion purchase and loyalty to the brand.

In 2016, the Scion brand found a new home at Toyota. While the Scion badge may have changed, our commitment remains the same – to embrace our customers’ diverse interests and lifestyles, and bring great products to market to meet their needs.

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Scion Brand to Transition to Toyota

(TORONTO, ONTARIO – February 3, 2016) In 2003, Scion established as a separate brand in the US to explore new products and processes to attract younger customers. Brought to Canada in 2010, the brand allowed Canadians access to small cars important to the Canadian market and is now transitioning to the Toyota brand.

"This is the next step to advancing the Toyota brand in Canada,” said Larry Hutchinson, President and CEO, Toyota Canada Inc. “As a part of the team that established Scion in Canada, our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. This is exactly what we have accomplished and we look forward to expanding our product lineup with exciting product."

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